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- Tuesday, February 7, 1995
-
- CISCO SYSTEMS TO LICENSE APPLE NETWORKED MULTIMEDIA TECHNOLOGY
-
- Apple today announced that Cisco Systems, Inc., leading vendor of
- internetworking equipment, is licensing networked multimedia technology from
- Apple. The technology area of this licensing arrangement allows end-users to
- broadcast digital audio and video from their personal computers on stand-alone
- or enterprise networks. Apple's networking technology is included in the
- QuickTime Conferencing architecture, also announced today.
- Using QuickTime Conferencing technology, audio-video broadcasts can be
- viewed by network users from their desktop or portable computers, while using a
- minimum of network bandwidth.
-
- For example,
- -- A seminar on advanced mathematics is being given in a large
- university. Students can view the seminar on their desktop
- networked computers from their dorm rooms, labs or offices.
- -- A speech is being given on environmental effects of heavy
- commuter traffic. The home office of a telecommuter is wired into
- the corporate local-area network, and the speech can be viewed in
- real-time and recorded into a QuickTime movie for archival
- purposes.
- -- A variety of new CD-audio releases for big-band, classical and
- pop music are being broadcast 24 hours a day on the corporate-wide,
- high-speed network of a West Coast record company. Employees all over
- the country can sample the musical tracks from their desktop and
- portable computers from any point on the nationwide digital network.
- -- A company-wide communications meeting can be broadcast for
- easy viewing by all employees at their desktop.
-
- Apple's multicast protocols minimize the amount of network bandwidth required
- to distribute multimedia data streams on distributed networks. Instead of
- flooding the entire network with broadcast packets for this type of
- application, multimedia data only flows to those users on the network who
- request the data, thereby producing an efficient distribution of multimedia
- streams.
- "The licensing of Apple's multicast protocols to Cisco is an exciting event
- for users of Macintosh and Power Macintosh computers. This is the first step
- towards making it easier to allow multimedia data streams to be broadcast and
- viewed from any point on the network with high performance", said Tony Moraros,
- product manager of AppleTalk network protocols, at Cisco Systems Inc.
- Cisco is licensing from Apple the Simple Multicast Routing Protocol (SMRP),
- a specialized network protocol for routing multimedia data streams on
- enterprise networks. The protocol licensed by Cisco Systems, Inc. works in
- conjunction with multicast extensions to the AppleTalk protocol, in use today
- on millions of Macintosh and Power Macintosh personal computers. Apple's newly
- developed multicast protocols are included in the QuickTime Conferencing
- software products, also announced today.
- Cisco Systems, Inc., headquartered in San Jose, California, is the leading
- global supplier of enterprise networks, including routers, LAN and ATM
- switches, dial-up access servers, and network management software. These
- products, integrated by Cisco's Internetwork Operating System (IOS), link
- geographically dispersed LANs, WANs and IBM networks.
-
-